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Saif Alnabi

Digital Marketing Specialist

About Me

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About Myself

Curious and analytical, I am an experienced digital marketer with a bias for action. I enjoy helping companies tackle their growth and marketing challenges through digital media. I have demonstrated success both, at working independently and, in cooperation with virtual teams.

My experience in website integration and design, project management, SEO campaign development and execution, social content calendar creation and planning, and landing page creation has allowed him to be proficient at using and developing marketing initiatives to enhance websites and achieve business goals

Outside of marketing, I am an avid hiker and traveler. Other hobbies include photography and anything technology related.

 

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Experience

Ecolab

Ecolab

Marketing Communications

2017-2018
  • Managed content and communications for global initiatives in Canada, Mexico, Brazil, Chile, UK and France.
  • Successfully increased organic SERP ranking by 70% – 200% through SEO initiatives such as creating content, building web pages, and keyword & competitor research.
  • Optimized email campaigns to improve open rate by 15% and CTR by 25%.
  • Worked with a team to successfully transfer over 10,000 sensitive documents to a more secure location.

Noor Kids

NKlogo

Head of Marketing

2017
  • Generated over 3,000 qualified leads and 100,000 impressions through integrated marketing campaign, costing less than $500.
  • Developed, executed, and managed company marketing strategies to expand reach new customers via multi-media communications, SEO, PPC, and tradeshows.
  • Optimized website design based on customer journey analysis, improving customer acquisition by 75%.
  • Created SEM AdWords campaign to drive traffic and sales; reduced customer acquisition cost by 20% through management.

DKS Systems

Digital Marketing Specialist

2016 - 2017
  • Generated detailed analytics reports for clients on a timely basis Utilize performance management and monitoring tools such as Google Analytics and Webmaster Tools,
  • Develop and execute SEO strategy, including action plans for achieving and measuring SEO success, determining key metrics.
  • Managed all social media calendar, including E-blast, blog, and social networks.
  • Increase company’s online social reach by 46%.

Metro Blooms

SEO & Web Design

2015 - 2016
  • Lead WordPress and SEO training sessions to private partners and government organizations.
  • Worked with Board of Directors to plan, launch and track the company’s new campaign.
  • Developed SEO strategies and monitored PPC campaigns using Google Analytics and Adwords.
  • Worked with contracting company to design, site map, and prepare new company website.

Education

Metropolitan State University

B.S In Marketing
2013 - 2016

At Metropolitan State University, I focused my time in progressing my knowledge in market research, consumer behavior and market trends. I participated in the Toast Master’s program and GEMS Leadership program.

North Hennepin Community College

A.S Degree
2011 - 2012

During my time at NHCC, I was senate representative and event organizer for the student association (MSA), a member of TRIO mentoring services, and recipient of the prestigious Keith Sherin Global Leaders International Scholars Award.

Awards & Accolades

Minnesota Interactive Marketing Association

2014
The Minnesota Interactive Marketing
Association works with members
to elevate the quality of marketing
practices

GEMS Leadership Program

2014
A yearlong opportunity to develop
a close, positive and professional
relationship with a mentor.

Toastmasters Certificates

2013
A one-month intensive crash course
teaching public speaking and leadership
skills.

Keith Sherin Global Leaders

2012
A rigorous, month-long study abroad of
Spanish language and culture sponsored by
the Council for Opportunity in Education.

My Skills

Personal Skills

  • Remarketing Campaigns
  • SEM / SEO
  • Social Media Advertising
  • Email Automation
  • Content Strategies
  • Team Player
  • Positive Work Ethic
  • Time Management
  • Excellent Communication
  • Organized

Software Knowledge

Google Analytics 360 Suite
Wordpress / Shopify
Leadpages
Adobe Creative Suite
Email Automation

Lets Connect!