Curious and analytical, I am an experienced digital marketer with a bias for action. I enjoy helping companies tackle their growth and marketing challenges through digital media. I have demonstrated success both, at working independently and, in cooperation with virtual teams.
My experience in website integration and design, project management, SEO campaign development and execution, social content calendar creation and planning, and landing page creation has allowed him to be proficient at using and developing marketing initiatives to enhance websites and achieve business goals
Outside of marketing, I am an avid hiker and traveler. Other hobbies include photography and anything technology related.
- Managed content and communications for global initiatives in Canada, Mexico, Brazil, Chile, UK and France.
- Successfully increased organic SERP ranking by 70% – 200% through SEO initiatives such as creating content, building web pages, and keyword & competitor research.
- Optimized email campaigns to improve open rate by 15% and CTR by 25%.
- Worked with a team to successfully transfer over 10,000 sensitive documents to a more secure location.
Head of Marketing
- Generated over 3,000 qualified leads and 100,000 impressions through integrated marketing campaign, costing less than $500.
- Developed, executed, and managed company marketing strategies to expand reach new customers via multi-media communications, SEO, PPC, and tradeshows.
- Optimized website design based on customer journey analysis, improving customer acquisition by 75%.
- Created SEM AdWords campaign to drive traffic and sales; reduced customer acquisition cost by 20% through management.
Digital Marketing Specialist
- Generated detailed analytics reports for clients on a timely basis Utilize performance management and monitoring tools such as Google Analytics and Webmaster Tools,
- Develop and execute SEO strategy, including action plans for achieving and measuring SEO success, determining key metrics.
- Managed all social media calendar, including E-blast, blog, and social networks.
- Increase company’s online social reach by 46%.
SEO & Web Design
- Lead WordPress and SEO training sessions to private partners and government organizations.
- Worked with Board of Directors to plan, launch and track the company’s new campaign.
- Developed SEO strategies and monitored PPC campaigns using Google Analytics and Adwords.
- Worked with contracting company to design, site map, and prepare new company website.
Metropolitan State University
At Metropolitan State University, I focused my time in progressing my knowledge in market research, consumer behavior and market trends. I participated in the Toast Master’s program and GEMS Leadership program.
North Hennepin Community College
During my time at NHCC, I was senate representative and event organizer for the student association (MSA), a member of TRIO mentoring services, and recipient of the prestigious Keith Sherin Global Leaders International Scholars Award.